Global MINI Sales Down 15.8% for 2020
MINI saw a surge in Q3 and Q4 sales which helped to make up ground from a dismal first half of the year. Despite COVID disrupting everything from production to sales, MINI...
MINI Reverses Decision to Layoff 400 Due to Increased Demand
In an about face, MINI has announced that they are reversing the decision to layoff 400 staff in October. According to the Oxford Daily Mail, MINI has changed course on its decision...
MINI To Cut 400 Jobs at Oxford Plant
MINI is cutting jobs at the Oxford Plant due to slowing demand. According to the BBC MINI is cutting 400 out of the 950 contract jobs at the plant as it looks...
2019 MINI USA Sales – The Final Numbers Are In
2019 MINI USA sales are in and as expected the numbers are down. But first let’s take a look at December. For the month MINI USA reported 2,310 vehicles sold, a decrease...
Global MINI Sales Down 6.8% for November
Global MINI sales continued their slide for November off 6.8% with 30,509 units sold. According to MINI, the brand is focusing on profitable sales growth rather than volume. What exactly that means...
MINI USA Sales Results for October Are In
After two months of sales increases MINI USA sales for October are down. MINI USA reported 2,962 vehicles sold, a decrease of 6.4 percent from the 3,166 in the same month a...
Global MINI Sales up 3% for September
Global MINI Sales continued to push upward in September. A total of 37,786 units reached customers in the month, an increase of 2.9%. That’s notable given the highly competitive segment MINI is...
Failed MINI of Louisville Dealership Sues MINI USA
Automotive News went in-depth this week on a lawsuit filed by MINI of Louisville and its owner claiming a lack promotion and development of the MINI brand. It’s not a shocking development...
Global MINI Sales Slide 5.1% for May
Global MINI sales decreased 5.1% in May thanks to an extremely competitive segment. With these results MINI is also talking about profitability and how it’s a focus of the brand, perhaps more...
Falling Countryman Sales Push MINI USA Sales Down for February
MINI USA sales are continued their downward trend for February with a decrease of 12.6% compared to the same month last year. In raw numbers that means 2,679 vehicles sold compared to...