Dennis Brown and Vanwall pointed us to BusinessWeek's very positive outlook for MINI.

For me, the most interesting part is MINI's continued marketing brilliance:

When BMW dealers start selling the new Mini convertible in Europe and the U.S. this summer, the cars will be delivered to customers with the top down and a seal that is broken when the roof is raised for the first time. Buyers will be asked to sign a mock contract committing them to keeping the roof down as long as they can — to stay true to the Mini convertible's open-minded spirit. “It will spark contests to see how long owners can go before breaking the seal,” says Jack Pitney, vice-president of Mini USA.

You can read the entire article here.