MINI USA Press Release: MINI USA reported August sales of 5,469 automobiles, up 34.1 percent from the 4,077 cars sold in August 2007. Year-to-date, the division reported sales of 36,932 automobiles, an increase of 32.3 percent, compared to the 27,905 cars reported in the first eight months of 2007.
“MINI continued to see strong demand in August and one that again lowered our inventory even more,” said Jim McDowell, Vice-President MINI USA. “But good news is on the way as we have increased our allocation for the remainder of the year starting in September.”
McDowell noted that 75 percent of all MINI customers will likely build their vehicles to order. “This trend shows that MINI customers continue to be those choosing more for lifestyle and individualization rather than just downsizing for fuel economy.”