MotoringFile was born out of a love for all things MINI. Technically started in January 2003 with our first post announcing that MINI had just won car of the year. But in reality it started way before. I grew up with a love for all things automotive. That fascination was particularly influenced by my dad’s BMW 2002tii and my love for all things British.
Yet another interesting development within the BMW Group’s Research and Engineering department. This time those crazy pencil pushing engineers have turned to our old friend steam to further enhance the efficiency of...
Whiteroofradio soldiers on without me this week. In fact they’ve got a couple of special guests in this edition. Michael Babischkin takes my place this week and Fireball Tim joins the group...
Once in awhile we like to give an overall thanks to the people and the companies that make MotoringFile possible. As I often say, if you want to support the site, support...
It looks like it’s press release day at MINI USA. Here’s the official release on the news we reported earlier in the week about MINI being named an “Allstar” by Automobile Magazine:...
Today’s New York Times has some further details about MINI’s recent agency selection: >Butler, Shine is known for its offbeat campaigns for marketers like Converse footwear, Leap Wireless and Ubi Soft Entertainment,...
MF Exclusive: After a arduous process and some excellent competition from Mother of New York and Strawberry Frog, MINI USA has chosen Butler Shine, Stern and Partners as their new ad agency.
Matt Davis from Autoweek recaps his MINI United experience and realizes that MINI’s marketing is (gasp) good. Here’s an excerpt: >Perhaps no other make has done so brilliant a job at locating...
No word on US availability yet but at least it’s official in the UK. Here’s the full press release: >The John Cooper Works engine tuning kit has been a great success since...
We’re happy to announce the launch of the MotoringFile MINI Club Mappr. When we looked at our previous MIN club links page we realized some improvements were needed. First off the page...
For the second time in three years MINI will be named as an Automobile Magazine “All-Star”. Here’s an excerpt from the preview article as posted on their site: >This modestly priced, front-wheel-drive...
