MINI USA has launched a new campaign centered around love. Or MINI love stories to be exact. Here’s the idea. MINI USA wants to hear about those out there that have come...
MINI UK has annoucned a Shadow Edition Countryman & Clubman for the UK market. The special edition is 100% cosmetic but what it lacks in mechanical upgrades it makes up for in...
MINI’s new Multitone roof is another example of how the brand strives to be different. That differentiation has been important to owners as they look to make a style statement or simply...
The 2022 MINI refresh is a big one and we’re taking you to its inception. The idea for a 2nd refresh (or LCI) started way back in October of 2017. The decision...
Automotive News recently interviewed Jason Willis, chairman of the Mini National Dealer Council on the group’s outlook for the brand. The key takeaway from the interview is that there’s a big opportunity...
OFFICIAL RELEASE URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups...
Our first 2022 MINI video is here and it gives us the best view yet of the revised small MINI range. This second LCI is an aggressive and modern evolution for the...
Unsurprisingly MINI USA sales saw a decline for 2020 due to the global pandemic currently wreaking havoc in the US. However sales for Q3 and Q4 gave MINI USA a glimmer of...
Ben Collins (aka the Stig) joins Tiff and Paul from LoveCars and two the most hardware front wheel drive cars ever: the JCW GP and Megane RS Trophy R. Which is faster...
The first special edition F60 Countryman is here and it’s a familiar one. The MINI Countryman Boardwalk Edition follows on where the Convertible Boardwalk Edition left off with a host of unique...
