It looks like it’s press release day at MINI USA. Here’s the official release on the news we reported earlier in the week about MINI being named an “Allstar” by Automobile Magazine:...
For those that just can’t get enough of this news, we’ve now got MINI USA’s official press release on the topic: >MINI USA announced today the selection of Butler, Shine, Stern, &...
Today’s New York Times has some further details about MINI’s recent agency selection: >Butler, Shine is known for its offbeat campaigns for marketers like Converse footwear, Leap Wireless and Ubi Soft Entertainment,...
MF Exclusive: After a arduous process and some excellent competition from Mother of New York and Strawberry Frog, MINI USA has chosen Butler Shine, Stern and Partners as their new ad agency.
Matt Davis from Autoweek recaps his MINI United experience and realizes that MINI’s marketing is (gasp) good. Here’s an excerpt: >Perhaps no other make has done so brilliant a job at locating...
The MINI continues to be extremely popular in all markets. In the period up to and including November 2005, sales increased further by 10.3% to 190,401 units (previous year: 172,581). In November...
No word on US availability yet but at least it’s official in the UK. Here’s the full press release: >The John Cooper Works engine tuning kit has been a great success since...
We’re happy to announce the launch of the MotoringFile MINI Club Mappr. When we looked at our previous MIN club links page we realized some improvements were needed. First off the page...
For the second time in three years MINI will be named as an Automobile Magazine “All-Star”. Here’s an excerpt from the preview article as posted on their site: >This modestly priced, front-wheel-drive...
The next generation MINI isn’t expected to see much exterior design change. That according to one of the most reputable auto publications in the world, Automotive News. And if that sounds vaguely...
