MINI Sponsoring Red Bull Art of Motion Events
MINI and Red Bull have teamed up yet again to bring the world another unconventional sports series. This time, it’s free-running and parcour. Competitors run a street course one and are judged...
Race A Virtual MINI All Over the World
MINI France has commissioned a rather creative Facebook application, MINI MAPS, that combines Facebook, Google Maps and Flash to let you not only race a virtual MINI on virtual roads all over...
KISS Concert + eBay Auction for UNICEF
[Official Release] KISS, the most iconic band in the history of rock, isn’t just taking the show on the road this summer. They’re also taking it to eBay (www.eBay.com) for a ten-day...
MINI Germany’s “It’s Personal” Campaign
Take a Facebook campaign, add an on-site photo booth, then a huge screen on one of Berlin’s busiest city squares, and you’ve got MINI’s “It’s Personal” campaign. Participants can throw on a...
Forget Vinyl. Wrap Your MINI in Yarn.
As though to compliment the Countryman’s superb winter handling, MINI has “yarn bombed” an R60 as part of their Wanderlust campaign. Stitched together by artist Magda Sayegis, it’s not what we’d call...
MINI Launches Countryman Wanderlust Campaign
Through its MINI Space urban initiative, MINI has launched a “Wanderlust” campaign centered around the Countryman. Participants dream up their perfect escape from their (presumably) mundane daily routine and share it on...
Meet the MINI Family (Video)
A new video from MINI worldwide that’s one part music video, one part art project, one part commercial. Featuring lots of stop motion and other fun artistic juxtapositions, this video even gives...
MINI of New Zealand Creates “The Carmonica”
The clever kiwis at MINI of NZ and DraftFCB Advertising have stuck 330 harmonicas to the exterior of a MINI Clubman, dubbing it “The Carmonica.” All in the key of G, the...
MINI USA Dealers Get Mobile-optimized Websites
From MINI Connected to MINI Financial Services, MINI seems to be one of those companies that “gets it” when it comes to mobile. The latest offering is actually for the dealers: mobile-optimized...
Photos from Superbowl Bootparty 2011
[simpleviewer gallery_id=”10″ bgcolor=”ffffff” gallery_width =”100%” gallery_height =”600″] As many of you know, MINI made a sizable marketing investment in the Super Bowl this year — running an ad as well as giving...