Video: MINI Canada Creates Huge Virtual Vending Machine
Here’s the latest bit of advertising fun from MINI Canada. This interactive outdoor projection greeted fans as they exited what appears to be a Toronto Leafs game at the Air Canada Centre....
First US Ad For the Fiat 500
The Fiat 500 is not a new car. At least, it’s not a new car elsewhere in the world. You can buy one in Vietnam, in fact. But by many estimations, the...
MINI New Zealand Proposes Night Drives
MINI advertising around the world often makes waves. The latest from MINI New Zealand is offering test drives at night. Why, you ask? Well it’s not just to show off the Xenons....
MINI Names New Manager of Marketing
There has been some shuffling in the halls of BMW and MINI. Beginning December 1st, Tom Salkowsky will leave his role as Manager of Corporate Communications for BMW and take on the...
Viva Countryman!
From our friends at MINI UK.
Greater Gotham MINI Creates the Money MINI
MINIs and money. It’s not the first thing we think of when it comes to MINIs but with eight consecutive “best resale value†awards from Kelly Blue Book, there are definitely worse...
BMW Group Announces Partnership with US Olympic Committee
BMW Group announced today it will be the Official Mobility Partner of the United States Olympic Committee (USOC) from now through 2016. In fact every BMW & MINI dealer BMW is literally...
MINI vs Porsche 2010 Showdown Wrapup
On June 7th, MINI USA threw down the gauntlet. Publishing a one-page ad in The New York Times at the same time as publishing a video on YouTube and their Facebook page,...
MINI vs. Porsche: The Results Are In (Updated Video)
(Updated with edited video) It’s over. Sometimes you win, sometimes you lose. Today MINI lost by a mere two seconds. We’ll talk more about this in the coming days (and we’ll let...
MINI vs Porsche: Post Your Live Updates
Due to a nightmare of scheduling conflicts we won’t be at the race today. However we will be covering it from several angles. One of them is from you. Yes, if you’re...