Video: MINI Canada Celebrates 10 years with “Party Pit Stop”
We’ve been celebrating 10 years of MINI USA over the past week here at MotoringFile, but let’s not forget, it’s MINI’s birthday all over the world. The fine folks at MINI Canada...
Video: Countryman JCW Flies a Human Kite
Wing suit + Countryman JCW = a new kind of human flight? If this video isn’t an episode of Mythbusters waiting to happen, I don’t know what is. What do you think?...
Video: MINI Countryman JCW on Ice
The boys from the Red Bull Crashed Ice series got together on the a frozen lake with a Countryman JCW for a bit of unconventional “training.” Those unfamiliar with the sport, think...
BSSP Takes Home Addy Awards for MINI Work
For those outside the industry, the Addy Awards are a local, regional and national awards program that honors creative work around the country. Recently, MINI USA’s agency, Butler Shine Stern & Partners...
MINI Names a Winter Storm, Reaps a Disaster
Great marketing is often a balancing act. Play it too safe and you’re boring. Push the envelope too much, and you’ll embarrass your brand and even lose customers. Sometimes, it’s the little,...
MINI Random Acts of Kindness
Tis the season and you’ve parked in a sea of SUVs at the local mall. Trying to find your MINI can be a daunting task! Unless you were at a mall in...
Queens Guards Open MINI Brand Store in Amsterdam
In a cheeky ceremony paying homage to England’s iconic changing of the guard, MINI recently handed over the key to the new retail shop to Jan-Christiaan Koenders and Chris Collet, The Netherlands’...
Video: New Promo for the MINI Coupé
If you’re looking for a great view of the new MINI Coupé in action, look no further than this new video from MINI. No new info, just some terrific eye candy. Enjoy...
MINI Getaway Comes to Tokyo
MINI Getaway is one part tag, one part FourSquare. Last year MINI turned a large area of Stockholm into a playing field where players could win a MINI Countryman. This year it’s...