The Olympic MINI Miniature
BMW and MINI are heavily involved with the 2012 London Olympics. They’re officially handling much of the transportation logistics for the games, and they even participated in the opening ceremonies. The BMW...
Video: MINI Announces “Win Small” Campaign
[Official Release] To celebrate Team USA at the 2012 Olympic and Paralympic Games, MINI USA is launching its new marketing campaign, “Win Small.” People remember the surprise heroes… The unexpected underdogs who...
Videos: Developing the JCW GP
Here we have two videos from MINI highlighting some behind the scenes of how they developed the upcoming JCW GP. First is a look at the aerodynamic improvements in greater detail than...
Outgoing MINI Canada Ad Agency Auctions their MINI for Charity
Toronto-based marketing agency Taxi just celebrated the end of an era. After 10 years of servicing MINI’s advertising needs in the great white north, Taxi and MINI have parted ways. In a...
Video: “God Save the Queen” on MINI Horns
Over the past year or so, MINI has been churning out special edition cars to celebrate the upcoming London Olympics. Now we know why there are so many. MINI was building an...
Video: MINI USA on the Today Show
MINI USA head honcho Jim McDowell was on hand to talk to the Today Show as professional stunt driver Han Yue replicated the 5.91 in., world record parallel parking stunt performed a...
MINI USA Retains BSSP as Agency of Record
A while back, we reported that MINI USA had published a request for proposal (RFP) regarding its advertising. Part of a scheduled review process of existing work, the account was opened up...
Video: MINI Sets Parallel Parking World Record in China
We know the MINI is easy to park, but just how tight a space will a MINI hardtop fit? The answer as of now is 15 cm or 5.91 inches. This world...
Video: MINI Roadster: Topless Thrills
Last week we posted photos of MINI’s latest environmental advertising installation — a “peep show” for the new MINI Roadster. Well as per usual with this sort of thing, pics are great,...
MINI Roadster Peep Show
Think the new MINI Roadster is sexy? You’re not alone. Residents in Hollywood are being enticed this week to take a peep at MINI’s newest topless model. Replete with double entendre, this...