MINI Marketing Archives - Page 5 of 20

Video: MINI Art Beat Puts Video on a Countryman in London

Aug 8, 13Aug 8, 13

MINI has always done a great job marketing their cars out in the world. That is, in what’s known as “environmental” advertising. From billboards, to PR stunts, to a Countyrman in a...

Move Over Weiner, MINI Uses Fake Twitter Account to “Sext”

Jul 30, 13Sep 19, 14

Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By...

Video: Behind the “Not Normal” Campaign

Jul 11, 13

With MINI USA’s agency of record, BSSP, now running the worldwide MINI brand, the latest campaign is the “Not Normal” series of ads. We’ve covered these as they’ve come across our radar,...

VIdeos: MINI Extends Global “Not Normal” Campaign

Jun 18, 13Jun 21, 13

Official Release: The new MINI brand campaign got underway in June under the already established “NOT NORMAL” claim. The global campaign conveys the brand’s individual, high-energy attitude to life and highlights the...

Video: MINI Safety Campaign Literally Explodes in Women’s Faces

Jun 10, 13

Distracted driving is one of the most significant safety issues facing modern drivers today. From taking phone calls, to texting, to browsing the web, doing other things while we drive is a...

MINI Sponsors KiteSurf Tour Europe 2013

Apr 10, 13Apr 18, 13

Official news from MINI: 2013 sees MINI partnering the Kitesurf Tour Europe once again and picking up from last year’s shared success. MINI began backing one of Europe’s fastest-growing trend sports in...

MINI at the Grammy Awards

Feb 13, 13Feb 13, 13

MINI makes its debut as official partner of the exclusive Warner Music Group after show party in Los Angeles. This was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards.