
The Real Making of MINIWOOD
A few days back we told you about MINI’s viral campaign in Geneva for the 2010 Motor Show. Today we bring you the real making of the video (as opposed to the...
MotoringFile MINI videos include first drives, reviews, buying advice, explainers, and behind the scenes coverage that complements our written content.

A few days back we told you about MINI’s viral campaign in Geneva for the 2010 Motor Show. Today we bring you the real making of the video (as opposed to the...

What can we say. They’re in Geneva. They drive a Countryman. They like shenanigans. But lets back up. MINI created a guerilla marketing campaign in Geneva as they have the past few...

Following an old and time proven of using sex to sell, MINI’s latest Clubman ad tells the story of space in a not so subtle way. It’s also time proven because this...

To coincide with the Countryman’s launch next week in Geneva MINI and their agency have created the first long form commercial/promo video for the new crossover. At 2:30 it’s clearly meant to...

As promised here are the first moving pictures of MINI’s latest model, the Countryman. We managed to get our hands on the video a day or so early but in lower quality....

WC50 are being delivered around the world as we speak. And while most deliveries go on without a hitch, some are marred by dealers mishandling the initially detailing of the car. The...

MINI has officially released the first teaser video of the R60 crossover. While the Beachcomber gave away many of the details, this video gives you a look at the stance ad the...

You’ve seen the photos, read the transcript, now see the video.

Above is MINI’s official NAIAS preview complete with all the coming attractions. Missing in this is of course the twins – the Coupé and the Roadster – which won’t be at the...