MINI USA Sales down 23% for October

October Year-on-Year sales of the 2 Door Hardtop dropped almost 50% compared to 2014. This is a huge number as it’s usually close to or the strongest seller of the whole lineup. The...

MINI USA September Year-on-Year Sales Up 4.6%

MINI USA had another solid month of growth, up 4.6%. While this is less than the US Light Vehicle improvement of 15.7%, one must keep in mind that four of the MINI...

MINI USA Sales Down -10.7% in July 2015

As you may have noticed, the MotoringFile staff eagerly awaits each month the sales results from MINI USA. We always wish that MINI could sell more cars week in week out, but...

MINI USA Sales Up 1.8% in May 2015 (UPDATED)

During AMVIV last week we had a chance to chat with MINI USA’s Vice President, David Duncan. While our conversation was “off the record,” we came away with the feeling that the...

F56 MINI

MINI USA Sales Up 59% in March 2015

MINI USA sales just came out for March and they are up 59.5% compare to the same month last year. These results are primarily driven by the Hardtop 2-door, 4-door, and the...

MINI USA Sales Up 27% for January 2015

The first sales figures of the year are in! The result is good but don’t get carried away by the headline above. With 2,543 vehicles sold during the same period last year,...

MINI USA Names New Head of Sales

[Management changes](https://www.motoringfile.com/2015/01/21/mini-names-new-global-head-of-brand/) are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named  Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given...

MINI USA Sales Up 0.3% for December 2014

To many of you this probably reads like MINI sales in the US are stable, but this is actually big news. While **6,615** vehicles sold in December 2014 only represents a **0.3%**...

Opinion: A Tricky Year for the F56 and MINI USA

When I am not recording [White Roof Radio](itunes.apple.com/us/podcast/whiteroofradio.com-mini-cooper/id77840861?mt=2) or writing posts for MotoringFile, I work for a [healthcare technology company](http://www.trinitypharmasolutions.com) doing product management, business development and commercial operations consulting. As such, some...