
MINI USA Sales down 23% for October
October Year-on-Year sales of the 2 Door Hardtop dropped almost 50% compared to 2014. This is a huge number as it’s usually close to or the strongest seller of the whole lineup. The...

October Year-on-Year sales of the 2 Door Hardtop dropped almost 50% compared to 2014. This is a huge number as it’s usually close to or the strongest seller of the whole lineup. The...

MINI USA had another solid month of growth, up 4.6%. While this is less than the US Light Vehicle improvement of 15.7%, one must keep in mind that four of the MINI...

As you may have noticed, the MotoringFile staff eagerly awaits each month the sales results from MINI USA. We always wish that MINI could sell more cars week in week out, but...

During AMVIV last week we had a chance to chat with MINI USA’s Vice President, David Duncan. While our conversation was “off the record,” we came away with the feeling that the...

MINI USA sales just came out for March and they are up 59.5% compare to the same month last year. These results are primarily driven by the Hardtop 2-door, 4-door, and the...

The first sales figures of the year are in! The result is good but don’t get carried away by the headline above. With 2,543 vehicles sold during the same period last year,...

[Management changes](https://www.motoringfile.com/2015/01/21/mini-names-new-global-head-of-brand/) are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named  Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given...

To many of you this probably reads like MINI sales in the US are stable, but this is actually big news. While **6,615** vehicles sold in December 2014 only represents a **0.3%**...

When I am not recording [White Roof Radio](itunes.apple.com/us/podcast/whiteroofradio.com-mini-cooper/id77840861?mt=2) or writing posts for MotoringFile, I work for a [healthcare technology company](http://www.trinitypharmasolutions.com) doing product management, business development and commercial operations consulting. As such, some...

It’s that time of the year again and as in 2013, MINI finished first of J.D. Power’s US Sales Satisfaction Index Study (SSIS), in front of Buick and Chevrolet, with a score...