From MINIUSA PR:
Concept PUMA MINI Cooper S
The [recent MINI_Motion] collaboration also allowed PUMA's design team to 'style' a MINI. The PUMA design team not only to put their inimitable mark on the car's exterior, but also cleverly integrated innovative footwear technologies into the interior. The result is a PUMA-enhanced car that puts a unique twist on the MINI driving experience.
p> Innovative Shoe Technology in a Car
A key element of the PUMA MINI is the application of PUMA's air mesh footwear technology to the car's seats. Typically used in sports shoes for its comfort and breathable shock absorption properties, the air mesh provides a fresh new look and feel to the car interior.
On the exterior, yellow tinted windows mark this MINI as something unique and this look is set off by a PUMA formstrip that begins at front wheel arch and extends to the rear of the vehicle. The tonal detailing of the formstrip offers a subtle reference to PUMA's signature look.
Coming To America
The PUMA MINI Cooper S will be showcased at PUMA flagship stores in New York, South Cost Plaza, Santa Monica, Santa Barbara and San Francisco, while the European tour travels to Frankfurt, Milan and London. During the in-store promotion, consumers are invited to enter the car and sit behind the wheel of the PUMA concept MINI to experience MINI “in motion”.