Living the Brand

From latest edition of Autoweek: >When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners...

Geneva Motorshow MINI Press Conference

Official MINI Press Release: Good afternoon and welcome again to the MINI stand here at Geneva. As always, the spotlight is on our new models — two world premieres are going to...

Hammer & Coop Episode 4

Here’s this week’s installment of MINI’s Hammer & Coop. And mark your calendars: next Monday night at midnight (EST) MotoringFile will be the place to see the web premier of the new...

VW To Go after the MINI Market?

Word is that Volkswagen has plans to develop a… (wait for it)… rear engine MINI competitor. Here’s an excerpt from Leftlanenews.com: >The reasons for designing such a vehicle are not known, but...