In this week’s edition, Industry stalwart Adweek takes a look at what lead MINI USA to create the Hammer & Coop webisodes over a typical TV campaign. Here’s an excerpt:: >For Mini,...
The paper of record gives us their take on the new R56 MINI. Here’s an excerpt: >THERE are three basic ways to drive a Mini Cooper, each pleasurable. >First is to pretend...
While the actual video is based mostly on the official BMW press videos we posted last fall, Motorweek does a good job giving consumers an overview of the car. [ MINI Cooper...
This weekend, the SCCA brings the National Tour autocross competition to San Diego. The event is one of 10 that will be held this year around the country as lead up events...
Grassroots Motorsports is running a fantastic series of articles (aka a blog) on their 2007 Cooper S. The numbers they’ve seen are plenty impressive so far: 174 horsepower, 197 lb.-ft. of torque...
While don’t condone big-time sports gambling here at MotoringFile, but a little office pool never hurt anyone. And what better reason to get involved (beyond the love for the game) than a...
MINI has updated the MINIUnited website with more details and a way to register for the event that takes place June 22nd-24th around the Zandvoort Track near Amsterdam. MINI USA has also...
As you would expect AE doesn’t have anything vaguely original to say that you haven’t read on MF before. But it’s a nice wrap-up of the event: >Carrying fluorescent, graffiti-style tagging, it...
