2007 MINI Challenge Announced

Official MIN Press Release (Hysterically Poor Translated English Version) The MINI CHALLENGE starts into its fourth season! And nothing from its fascination lost – on the contrary: The fan municipality of the...

MINI Using Service as Selling Point

From MSNBC: >Some aspects of Mini’s dealership experience are luxury grade, despite the affordable price of the car. Stylish waiting rooms often have big-screen TVs with xBox gaming consoles, and loaners are...

Worldwide MINI Sales Down For February

Official MINI Press Release: Sales of MINI did not quite reach the previous year’s level with 11,905 vehicles delivered in February (previous year: 12,215/-2.5%). The new MINI has been available in the...

Living the Brand

From latest edition of Autoweek: >When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners...

Geneva Motorshow MINI Press Conference

Official MINI Press Release: Good afternoon and welcome again to the MINI stand here at Geneva. As always, the spotlight is on our new models — two world premieres are going to...

Hammer & Coop Episode 4

Here’s this week’s installment of MINI’s Hammer & Coop. And mark your calendars: next Monday night at midnight (EST) MotoringFile will be the place to see the web premier of the new...