MINI Sponsors Positive News on Slate.com
For those needing a break from your typical news story, MINI has sponsored a positive news section on Slate.com. For the uninitiated, Slate is an online news magazine and frequent contributor to...
MINI USA Promotes MINI Motoring Hearts
As a few of your have undoutedly noticed, MINI has quetly started a new compaign to promote good works and good news called Mini Motoring Hearts. Here’s more from this week’s Automotive...
The Kerri Martin Effect?
Back in March 2005, MotoringFile reported on the departure of Kerri Martin from MINIUSA to become director of marketing at VW. A couple recent developments caught our eye as projects Ms. Martin...
MINI Gets Creative with New Agency
BusinessWeek has a revealing article in its February 6th issue about MINI’s recent search for a new ad agency. Powerpoint and dark suits, it was not: >MINI started out following a standard...
MINI Advertising – A Look Ahead
Today’s San Francisco Chronicle features a story on the recent three way competition to fill the gap left when the Crispin Porter + Bogusky ad agency left MINIUSA to take on the...
The MINI Citation
Definitely one of the better bits of “advertising” that MINI and Crispin Porter + Bogusky has created and destined to be one of the last as well. Check it out: [ The...
It’s Official – MINI USA Selects BSSP
For those that just can’t get enough of this news, we’ve now got MINI USA’s official press release on the topic: >MINI USA announced today the selection of Butler, Shine, Stern, &...
Butler Shine, Stern Chosen by MINI USA
MF Exclusive: After a arduous process and some excellent competition from Mother of New York and Strawberry Frog, MINI USA has chosen Butler Shine, Stern and Partners as their new ad agency.
Brand History: MINI and VW
Some interesting thoughts in a recent FastCompany article about turning your back on brand history and how it relates to MINI and VW (via DC): >In their endless rush to embrace the...
Finalists Chosen For MINI USA Ad Agency
Adweek is reporting MINI USA has narrowed the field of ad agencies vying for the account recently left vacant by Crispin Porter + Bogusky. The four agencies still in the running are...