Fox News Chicago Covers Motorby Billboards
And they totally butcher my name.
Hammer & Coop: Kitsch Sells
New media weblog NewTeeVee.com has some commentary on why H&C Succeeds where so many other brands have failed recently: >MINI, maker of the retro Cooper S, approached viral advertising with no pretensions...
MINI USA’s Motorby Key-fobs Arrive
After a month’s delay, MINI USA’s first Motorby Key-fobs will be arriving in the hands of the owners selected for the pilot program this week. Participants will receive an envelope that contains...
MINI 37
MINIUSA has Hammer and Coop, MINI South Africa will have MINI 37. >MINI 37 – Arcade Racer. Uncompromised Street Cred. Choose any MINI you can buy in a showroom, from the Cooper...
BusinessWeek on Hammer & Coop
The online edition of BusinessWeek has a piece about MINI’s new advertising campaign Hammer & Coop. Here’s an excerpt: Webisodic marketing is part of a crucial trend toward advertisers creating engaging content rather...
Hammer & Coop – Behind the Scenes
Broadcast Newsroom has an article up about the mixing of the sound for Hammer & Coop, including some information on how the voice of Coop was done. Here’s an excerpt: The audio tracks...
MINI USA Releases Motorby Billboard Details
The following is the official MINI USA press release detailing the Motorby Pilot program we reported on a few weeks back. For more articles on this topic please click the MINI Ads...
MINI USA’s Motorby Program Hits the Press
We expect this to be just the beginning. Look for much more on the web, in print and on TV in the coming days and weeks. [ These Billboards Know you by...
The NY Times Covers MINI’s Motorby Program
The New York Times has a great piece in today’s edition on the MINI USA’s Motorby program we covered a few weeks ago. Here’s an excerpt: >The boards, which usually carry typical...