BusinessWeek on MINI USA’s New Campaign
As MINI owners slowly discover the new “black box” campaign by MINI USA and their new agency BSSP, the mainstream press isn’t far behind. And in this case, they seem to be...
A Dizzying Look at the Awesomeness of Small
It’s finally here. BSSP, MINI’s new ad agency has a special surprise for every US MINI owner. Over the next week or so we should all be receiving a “book” and a...
Greater Gotham Motoring School
MINI USA and its new agency BSSP have launched the first of several (potential) local MINI websites; the Greater Gotham Motoring School. The site presents the various New York dealers to potential...
Crispin in BusinessWeek
MINIUSA’s previous ad agency Crispin Porter + Bogusky is featured in the cover story of the May 22 issue of BusinessWeek.  The article focuses mainly on Crispin’s recent work for Volkswagen of America, but their...
MINI UK Goes Viral in GP Campaign
It looks like MINI UK’s advertising agency has gone viral with its latest compaign. This one focuses on the GP and whether or not you’re man enough for the car. As you...
MINI Advertising in 2006
Earlier in the week, we had a piece on the MINI Ad Agency Drive that focused mostly on the drive that took place this past Sunday at Butler Shine. Now, we’re going to...
MINI Sponsors Positive News on Slate.com
For those needing a break from your typical news story, MINI has sponsored a positive news section on Slate.com. For the uninitiated, Slate is an online news magazine and frequent contributor to...
MINI USA Promotes MINI Motoring Hearts
As a few of your have undoutedly noticed, MINI has quetly started a new compaign to promote good works and good news called Mini Motoring Hearts. Here’s more from this week’s Automotive...
The Kerri Martin Effect?
Back in March 2005, MotoringFile reported on the departure of Kerri Martin from MINIUSA to become director of marketing at VW. A couple recent developments caught our eye as projects Ms. Martin...