MINI USA’s Motorby Pilot Program
(Updated 12.15.07: MINI USA has decided not to renew the Motorboard program for 2008 due to costs and technical issues.) With a healthy dose of creativity and a sprinkling of convergence, MINI...
MINI USA’s Electronic Billboards
We’ve heard reports from several readers in NYC, Chicago (on I294 near O’Hare) and San Franscico that they’re seeing roadside billboards featuring an R56 MINI and a large electronic message that seems...
Adage Covers MINI’s new Ad Campaign
The fine folks over at BSSP are off to a flying start. Not only are they canvassing the country spreading the good word, but they’re getting MINI great press for the latest...
BusinessWeek on MINI USA’s New Campaign
As MINI owners slowly discover the new “black box” campaign by MINI USA and their new agency BSSP, the mainstream press isn’t far behind. And in this case, they seem to be...
A Dizzying Look at the Awesomeness of Small
It’s finally here. BSSP, MINI’s new ad agency has a special surprise for every US MINI owner. Over the next week or so we should all be receiving a “book” and a...
Greater Gotham Motoring School
MINI USA and its new agency BSSP have launched the first of several (potential) local MINI websites; the Greater Gotham Motoring School. The site presents the various New York dealers to potential...
MTTS Ad Shows up in Rolling Stone
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Crispin in BusinessWeek
MINIUSA’s previous ad agency Crispin Porter + Bogusky is featured in the cover story of the May 22 issue of BusinessWeek.  The article focuses mainly on Crispin’s recent work for Volkswagen of America, but their...
MINI UK Goes Viral in GP Campaign
It looks like MINI UK’s advertising agency has gone viral with its latest compaign. This one focuses on the GP and whether or not you’re man enough for the car. As you...
MINI Advertising in 2006
Earlier in the week, we had a piece on the MINI Ad Agency Drive that focused mostly on the drive that took place this past Sunday at Butler Shine. Now, we’re going to...