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This little tidbit comes from MINI's own press release detailing the 2004 model year MINI Cooper and Cooper S:
It is difficult to draw a typical profile for a MINI buyer, although they are predominantly male with an above-average income and come from varying backgrounds and social environments. Over 80% of buyers are new to the BMW Group (i.e. do not own a BMW) and many cross-shop sports cars and performance coupes. Some unifying conditions seems to be a love of life, the appreciation of distinctive design and the desire to express themselves other than though obvious status symbols.
<p>Ah, very interesting. As an MCS owner and female, I guess this makes me part of the minority. Kind of cool to be a double minority! By the way, has anyone heard if there are any female Mini Clubs? Just curious.</p>
<p>Motor on!</p>
<p>Hot Dang i'm above average! I wonder since my last car was a beat up old pontiac if I really AM abover average. </p>
<p>Least both cars send a message.</p>
<p>I think the MINI marketing profile is more or less an accurate description of who I am. The MINI (Now I own 2 of them) was my very first exposure to a “Premium” European brand (BMW) and so far I am very pleased with the cars.</p>
<p>My Progression of owned cars (with two in family since 530 i until Carolla purchase made three) is: '52 Chevy, Volvo 122, BMW 2002, BMW 530i, Volkwagen Bug (wife),GMC 3/4 Ton pick-up, Audi 5000 (wife), Nissan Stanza, second Nissan Stanza, Cadillac Deville (wife), Dodge 1/2 Ton Customized Van,
2nd Cadillac deVille (wife), Mustang GT, Toyota Avalon (wife), Toyota Carolla (daughter), Mini with JCW kit.</p>
<p>So come on experts, figure me out.</p>