Ian Cull Jun 17th, 2004 Link
Why might USA overtake UK? Does that mean larger cars?
ReplyAuto News has a story today about the next generation MINI and how it will effect capacity at the current plant. It's interesting that even enormous success brings problems. Here are some excerpts:
BMW's next generation Mini will be built from a more flexible platform which will support four or five different body styles, according to Mini UK general manager Trevor Houghton-Berry.
Design studies for a two-seater coupe cabriolet had been considered while the current cabriolet was under development, he said.
Mini's worldwide commercial success over the last three years, had opened up “a host of exciting possibilities” for the future, said Houghton-Berry. These could include an estate built on a stretched wheelbase.
For this year, the cabriolet is virtually sold out. The Birmingham motor show had generated “an explosion of interest” and the UK's allocation of 6,500 was accounted for with the exception of a few hundred cars when the cabriolet goes on sale on June 26.
With the Oxford plant, a one-time Rover large car facility, already working three shifts, seven days a week, a decision was imminent on whether to increase capacity beyond 180,000 a year. “As ever the paint shop is the bottleneck and Munich is studying a number of possible solutions,” said Houghton-Berry.
The plant was designed to build 125,000 cars a year but demand from 73 markets had far exceeded expectation.
The UK is still the number one market, with 40,500 annual sales. The USA is next with around 35,000 and Houghton-Berry said he expected the USA to overtake the UK in the next couple of years.
You can read the entire article here.
I've talked to someone at MINIUSA about this before. Even with the introduction of the Cabrio the US market may over take the UK market. Of course the US was initially only projected to support 20,000 cars and it looks like it could be double that this year alone.
This all may sounds vaguely familiar to those following the saga of the 1 series in the US.
ReplyThe US is a much larger market than the UK. It seems logical that sales in the US would exceed those in the UK if the MINI brand was a hit in the States.
Reply…can't wait for them to complete the expansion;therefore,MINI can go ahead and produce that 2-seater convertible with the new generation engine…
ReplyMy wife and I will be first in line for a wagon/Traveler version…
ReplyYes, we will also jump all over the MINI Traveller wagon once MINI announces its release to production. My dealer knows we will be the first ones in line for the wagon waiting list.
ReplyAs a young, working professional, male, I would be all over a 2 seater MINI Cabriolet in the USA. Price it under $20,000 so we can all afford one. Bring it on with the supercharged S! That would get me out of my GTI VR6!
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