In this latest article by The Car Connection, writer Paul Eisenstein discusses the surprising sales success of the MINI in the US market. Here's an excerpt:
Small doesn't sell – or so goes the old automotive axiom. But these days, U.S. car marketers are singing another tune. Small is beautiful, and there's no better example than the MINI.
Since it made its U.S. debut two years ago, BMW's British brand has handily outperformed initial expectations. And though sales volumes have slipped a bit this year, analysts expect the new MINI convertible to quickly rebuild the brand's momentum. But for how long?
You can read the entire article here.