Does Testosterone Helps Sell the MINI?

TJKonarski Sep 30th, 2004 Link

Yup! It's ALL boy! ;-) See my comments posted two days ago at this link:

http://www.motoringfile.com/2004/09/28/theminicoopersupersprintexhaust

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Mike Sep 30th, 2004 Link

“If a car is perceived as a “chickmobile”, it's poison to men.”

I got a ton of that when I had a Miata. It didn't matter though, next to the Mini that was the best car I've owned.

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alex Sep 30th, 2004 Link

Well they make a good point. I (a 'chick'- who have always wanted a 911 because I think girls never get cool cars) bought my car based on it's performance. Of course everyone thinks I bought my MCS just because it's “cute”, which I sort of resent. Anyone who knows anything about the MINI knows there is nothing “chick” about it at all- it's a badass little car! But I still get the dumb comments from guys like “well, I GUESS it's ok to be seen in it if it's with a girl- because otherwise people would think I'm gay”. Or on the other hand I get “hey wow! a mini! And it's an S!!! Do you love it? Is it super-fast?! i want one.”

But I must say, convertibles in general do strike me as 'chick cars'. Not sure why. I know all about the mini cabrio's specs etc, but I still fear guys may stay away. I hope I'm wrong. I hope mini can pull it off.

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Kurt Collins Sep 30th, 2004 Link

What I find amazing about that article is the following and I quote:

“The Mini has been wildly successful… Almost 8,000 hardtop Minis have been sold in Canada since they first appeared in 2002. Almost 8,000 hardtop Minis have been sold in Canada since they first appeared in 2002.”

That's ALL they've sold in Canada? Sheesh! I would've thunk they would've sold 8,000 alone in Quebec!

Doesn't sound like a raging success in Canada does it? Maybe they ought to rev up the advertising in Canada a bit more!

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Expos Sep 30th, 2004 Link

8000 – Maybe that's all Canada was alloted to sell…

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Frank Sep 30th, 2004 Link

You have to take into consideration that MINIs up in Canada are a pretty scarce commodity. While the US gets 25K-30K units a year, Canada perhaps only gets 8K-10K units per year out of the total worldwide production.

So under those circumstances, MINI Canada has sold every single MINI imported into that country.

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d.j. derek Sep 30th, 2004 Link

I owned a 2000 Volkswagen New Beetle and sold it within two months of buying it. Everyone I talked to perceived it as a (chick car.) So, I got rid of it to save my masculinity.

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Deborah Sep 30th, 2004 Link

Used to be if a girl wanted to ride around in a bad@ss sports car she dated a guy (usually full of himself) with one… thank goodness we have progressed to ditching the jerks and buying our own cool cars! : ) …it's hard to have as much respect for your date when he's driving a Civic and you have an MCS – LOL!

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Christopher W Oct 1st, 2004 Link

Given that Canada ha 1/9 the population of the US, this is like selling 72,000 MINIs in America.

Not Ford F-150 territory, but better than many brands.

-CW

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Dillon Oct 1st, 2004 Link

…when I bought my MINI,almost 2 years ago,I didn't ask my Wife or male friends,”…is this car too 'cute' for me to drive?”

I bought the car because it met my high standards of what I wanted my frist new car to be: Cheap,safe,reliable,unique,nimbe,and quick.

…and this is comming from a 6'2,230lb,person who droved 18 wheelers for the past 10 years.lol.

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susan johnson Jan 15th, 2005 Link

A friend saw a new MINI billboard…”Smallzilla”. The motorcycle I ride on is “Hogzilla” and my all pepper white MINI is “MINI Zilla”. I must find a poster of this billboard! Can you help me? Thanks so much.

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