After BSSP resigned the MINI USA account earlier this year, the brand has been on a search for the right group to lead both it’s advertising and digital experiences. Today MINI is...
If you’re a regular MF reader you’ll know that The upcoming 2018 MINI refresh due next spring will be an important one. The MINI LCI (mid-cycle refresh or life-cycle impulse in BMW...
The R56 Prince engines have had some issues. One of those is at the center of the MINI Oil Filter Housing Lawsuit. This issue (and subsequent lawsuit) relate to specific defects in...
Autocar has a pretty interesting interview with MINI UK director Chris Brownridge detailing MINI’s struggles and successes over the years. The key take away is that the brand has matured in its...
When we last left the MINI Countryman we were heading back from Oregon’s Mt. Hood where we drove through epic snow through unforgettable scenery. Five months later we’re putting the F60 MINI...
With MINI still two years away from releasing it all electric car, BMW has revised the 2018 BMW i3 and added a bit of sport in the process with the i3s. To...
John Cooper is the father of much of what we love about MINIs. He’s the man who almost literally invented the idea of taking small cars, tuning them up to 11 and...
August was a record month for MINI sales with 22,736 cars delivered to customers around the world, an increase of 0.7% compared with the same month last year. In the first eight...
Today’s the day that MINI is taking the wraps off of the JCW GP Concept and the MINI Electric concept in Frankfurt. We’ve spoken in detail about both concepts and how they...
We’ve seen a few videos of the new JCW GP Concept but nothing quite like this. It’s a high-energy manifesto for the JCW brand and the new concept. The GP Concept is...
