MINI Marketing

MINI Spacebox Mistimed?

At least that’s what Helen Walters at BusinessWeek.com wonders. >Still, I can’t help but wonder about initiatives like this. Given the economic environment and the grim news coming from the auto industry...

Cadillac vs. MINI Round 2

You might remember the comparison by Car and Driver we posted a few months ago pitting the Cadillac Escalade against the MINI Cooper. It would appear that Cadillac is now doing the...

MINIUnited.com Updated

We announced MINI United last week. When we did, there was a link to the website that didn’t _quite_ work. Not any longer. If you click over to MINIUnited.com you will find...

MINI Cabrio in 3-D

This time via Adrants.com, how about the new Cabrio in glorious 3D? >This print ad — which appeared in German car magazines last Friday — is more than ink on paper. It’s...

First Look: MINI Convertible Marketing

Here’s a first look at some of the print ads and TV commercials we’ll be seeing around the world featuring the new R57 MINI convertible. Look for market specific ads to come...

MINI Looking for Ambassadors

Perhaps a few of you, and from what I understand a very select few, received this in your inbox. >As part of a new pilot program that will put folks interested in...

MiniMe Subwoofer with an Interesting Logo

I’m not sure about you, but I’m having a feeling that this company _might_ get some kind of feedback from BMW. via Engadgethd. It’s an impressive speaker to be sure, but I’m...

MINI Dealer Going Green

With everyone wanting to be green these days, it is pretty nice to see an auto dealer step up to do their part. Even better when it’s a MINI Dealer! Bill Jacobs...