US Clubman Advertising Begins
A new year, a new MINI. This time in the shape of the R55, due in the States in February. So also begins new promotions for the Clubman in the US. BSSP...
MINI USA’s Motorby Program Cancelled
Due to technical issues and the overall cost, MINI USA has decided to not roll-out the much heralded Motorby electronic billboards we reported on last January. MINI USA had sent out a...
MINI 37 Ready to Play
We reported on this a while back. >MINI 37 – Arcade Racer. Uncompromised Street Cred. Choose any MINI you can buy in a showroom, from the Cooper hatch to the Cooper S...
The Other View
Just because the MINI Clubman is a bit more practical doesn’t mean the marketing won’t be any less unconventional. Starting Friday September 28th 2007 at 4pm GMT MINI will release a weekly...
MINI Preventerizer
MINI’s latest flavor of viral web marketing, the MINI Preventerizer is now live. Check it out the site and the faux infomercial below and uh… go preventerizer. [ MINI Preventerizer ] MINI
MINI’s Latest Clubman Ad Banned at the Frankfurt IAA Motorshow
Taken from the MySpace page devoted to the ad: >The ‘Messeturm’ and MINI Clubman – giant projections over Frankfurt. This unique project was part of the innovative launch campaign for the IAA....
MINI Clubman Ranch
MINI does have some creative advertising agencies. Winding Road has some interesting shots as MINI gets ready to debut the Clubman in Frankfurt later this month. >Consider this to be ad agency...
MINI USA Confirms New Clubman Ads
MINI USA has sent a note out to US dealers confirming the new Clubman ads as seen on MotoringFile recently. In fact the officially bulletin actually mentions YouTube and MotoringFile by name...
BSSP Wins for MINI “Covert” Campaign
From today’s Adage: >Butler, Shine, Stern & Partners won the $100,000 grand prize in the 26th annual Kelly Awards today, taking the top honor for its Mini USA “Covert” campaign. >The Butler...
MINI USA’s Agency BSSP Featured in Adweek
Adweek offers a fantastic glimpse into the inner works of MINI’s advertising agency BSSP. Anyone interested in advertising, media or even just how ideas are born, it’s worth a click. Here’s an...