From MINIUSA PR:
Largest MINI Gathering in the United States Sees Preview of The Italian Job Movie
Over 500 MINI fans gathered in 250 MINIs at the Paramount Pictures Studios lot in Los Angeles, California last night to see an exclusive preview screening of The Italian Job.
MINIs of all shapes, sizes and colors from across the United States came to the famous “blue sky” studio lot to make up an elite crowd that saw the new film in a unique MINI-only setting. Attendees had the film's sound piped into their cars via radio and were served In & Out Burgers and popcorn in true drive-in style. The partisan crowd cheered wildly when the three Minis, in red, white and blue made their entrance and then took the film to its pulsating finale.
Jack Pitney, general manager of MINI USA said, “There has been quite a bit of buzz surrounding MINI's starring role in the upcoming film “The Italian Job” and we were delighted to have MINI fans attend the special MINI-only screening.”
You can see photos of the event here.